Manticore Marketing Blog

Expert Insights From Our Team

Stay up to date on the latest digital marketing trends and news.

Local Business
October 17, 2025
Google Verified: What Local Businesses Need to Know About the Change from Google Guaranteed

Google is replacing the well-known Google Guaranteed badge with a new designation called Google Verified. This update changes how businesses appear in Google Local Services Ads (LSAs) and affects

Google Ads
May 27, 2024
Google Ads for Plumbers: A Comprehensive Guide

Discover how to leverage Google Ads to attract new clients and grow your plumbing business with this comprehensive guide

Google Ads
May 27, 2024
Google Ads for Electricians: What You Need to Know to Get Started

Learn how to effectively set up and manage Google Ads for electricians

Google ads
May 26, 2024
Maximizing Your HVAC Business with Google Ads

Learn how to effectively use Google Ads to boost your HVAC business

SEO
May 17, 2024
Chat GPT: How to Generate Authentic, Engaging Content with Ease

Learn how to harness the power of Chat GPT to effortlessly generate authentic, engaging content that reads like it was written by a real person.

SEO
May 17, 2024
8 of the Best & Free SEO Tools

Learn about 8 of the Best & Free SEO Tools that can enhance your website's visibility and improve your search engine rankings.

SEO
May 3, 2024
Common technical SEO issues and best practices

Boost your website's SEO with essential techniques and tools. Learn how to manage technical SEO errors, optimize page speed with Google's PageSpeed Insights, handle redirects effectively, tackle duplicate content with SEMrush, and correctly use robots.txt files. Improve your search engine rankings by addressing these key factors efficiently.

LSA
April 30, 2024
Why Get A Marketing Agency To Manage Google Local Services Ads

Google Local Services Ads (LSAs) are a highly effective advertising tool for professionals like electricians, HVAC experts, plumbers, and contractors, designed specifically to connect local businesses with potential customers in their area.

ABM
April 22, 2024
How Can Businesses Get Started With ABM?

Learn the basics of ABM and how you can use it to foster meaningful connections with key accounts by delivering personalized and valuable content.

SEO
April 19, 2024
Site Architecture and Internal Linking

Understanding the structure of your website—its architecture—is crucial for SEO success. In our latest blog post, we delve into the nuances of website architecture and its significant impact on your site's visibility in search engine results. Learn how effectively linking your pages not only enhances user navigation but also boosts your SEO by distributing "link equity" throughout your site.