Google Ads
May 28, 2024

When to Know If You Need Google Ads Management Services

Published By
Mike Scott
Reading Time
6 min

Often, most businesses that are scaling online are relying on ads, and Google tends to be one of the most popular platforms. However, managing Google Ads campaigns can be complex and time-consuming. This is where professional Google Ads management services come in. But how do you know when it's time to seek out these services? Here are some key indicators that you might need expert help with your Google Ads management.

1. You're Not Seeing Results

One of the most obvious signs that you need Google Ads management services is a lack of results. If your ads aren't generating clicks, conversions, or the desired return on investment (ROI), it might be time to bring in the experts. Sometimes, this can mean that while results on Google show that your ads are performing well, your phone isn't ringing, and your business isn't seeing the expected increase in customers. This discrepancy could indicate that conversions are set up incorrectly or that there's a gap between your online metrics and real-world outcomes.

Professional Google Ads managers can analyze your campaigns, identify issues, and implement strategies to improve performance. They can ensure that your tracking and conversions are correctly set up, providing a more accurate picture of your campaign's effectiveness.

2. You're Spending Too Much Time on Ads

Managing Google Ads campaigns effectively requires a significant time investment. From keyword research and bid management to creating and optimizing ad copy, the process can be overwhelming. If you find yourself spending more time on ads than on other critical aspects of your business, it's a clear sign that you could benefit from Google Ads management services.

Professionals do this all day, every day, meaning that the 20 hours per month you spend on ads could equal a small fraction of time for them. Additionally, they will allocate their time to the tasks that will have the most significant impact on your ads, ensuring your campaigns are optimized for success. Letting professionals handle your ads allows you to focus on what you do best—running your business.

3. Your Campaigns Are Too Complex

As your business grows, so does the complexity of your advertising campaigns. Managing multiple ad groups, targeting various demographics, and experimenting with different bidding strategies can quickly become unmanageable.

Some people don't know what to do once they get the ball rolling, leading to stagnation or inefficiencies in their campaigns. A Google Ads management Specialist can simplify this process. Experts have the experience and tools to handle complex campaigns efficiently, ensuring that your ads reach the right audience at the right time. Expanding on this audience if the market is capped within your GEO.

4. You're Not Keeping Up with Changes

Google frequently updates its advertising platform, introducing new features, tools, and best practices. Keeping up with these changes can be challenging, especially if you're not a full-time marketer. Staying current with these updates is a full-time job. Google Ads management professionals are dedicated to keeping up to date on everything, noticing trends happening across the dozens or even hundreds of accounts they manage, and cross-comparing trends with their colleagues. This comprehensive understanding and proactive approach ensure that your campaigns stay current and leverage the latest advancements, giving you a competitive edge.

5. You Lack Expertise

Google Ads management requires a deep understanding of digital marketing principles, data analysis, and the Google Ads platform itself. If you lack this expertise, your campaigns may not perform as well as they could. We normally see people have a full understanding in 3-6 months of doing it every day, and this is only Google Ads.

Mastery typically begins to show after 3 years. If you start now versus someone who is 3 years ahead, you will always be 3 years behind unless you do twice as much work, and even then, you're still 3 years out.

Hiring Google Ads management services gives you access to professionals who have the knowledge and experience needed to create and manage effective campaigns, ensuring that your ads are set up for success from the start.

6. Your Competitors Are Outperforming You

If your competitors are consistently outranking you in search results or their ads seem more effective, it might be time to reevaluate your strategy. Google Ads management services can provide insights into your competitors' tactics and help you develop strategies to outperform them. This fix is often simple as Google might tell you to "BID MORE," but you want to make sure that you are bidding on keywords that will still provide a return on investment (ROI). Doubling the cost-per-click (CPC) of a keyword should double the expectation of results on it as well. By leveraging expert knowledge, you can gain a competitive advantage and achieve better results.

7. You're Not Utilizing Advanced Features

Google Ads offers a range of advanced features, such as remarketing, audience segmentation, and automated bidding strategies. These tools can significantly enhance your campaign's performance, but they require a certain level of expertise to use effectively. Google Ads management services can help you take full advantage of these features, optimizing your campaigns for maximum impact.

8. You Want to Scale Your Business

Scaling your business often requires expanding your advertising efforts. Whether you're looking to enter new markets, launch new products, or increase brand awareness, Google Ads can play a crucial role. However, scaling your campaigns effectively requires careful planning and execution. Google Ads management services can provide the strategic guidance and execution needed to scale your campaigns successfully.


Deciding to invest in Google Ads management services is a significant step that can drive your business's growth and success. By recognizing the signs that you need professional help, you can ensure that your advertising efforts are efficient, effective, and aligned with your business goals. If you're not seeing results, spending too much time on ads, dealing with complex campaigns, struggling to keep up with changes, lacking expertise, being outperformed by competitors, not utilizing advanced features, or looking to scale your business, it may be time to consider Google Ads management services. Let the experts handle your campaigns so you can focus on what matters most—growing your business.

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