SEO
April 30, 2025

These Content Marketing Services Can Strengthen Your Overall SEO Strategy

Published By
Rob Elbaz
Time
Reading Time
2 Min

When businesses think about growing their online presence, content marketing services often emerge as one of the most powerful SEO solutions available. Content marketing relates to the information available on your website to attract visitors. It is a core part of a larger SEO strategy that drives visibility, traffic, and revenue.

Explore how professional content marketing services from digital marketing agencies fit into a full SEO service offering and why a strong, integrated approach delivers better results than either strategy alone.

What Are Content Marketing Services?

Marketing agencies will offer content marketing services that focus on creating, optimizing, and promoting valuable content such as blog posts, landing pages, videos, infographics, guides, and more, to attract, engage, and convert a target audience.

Content marketing services usually include:

  • Content Strategy Development: This involves deep research into target audiences, competitive analysis, and search intent. Agencies map out what types of content to create, which topics to cover, and how often to publish. The strategy also outlines tone, style, and content goals tied to specific stages of the buyer's journey.
  • Blog Writing and Optimization: Skilled writers produce blog articles centered on target keywords while also maintaining readability, engagement, and brand voice. Each post is formatted with SEO-friendly headers, metadata, and internal links to maximize ranking potential.
  • Website Copywriting: Beyond blogs, this includes service pages, product descriptions, and landing pages, all optimized for both SEO and conversion. The content is written to increase dwell time, reduce bounce rates, and help guide users through the sales funnel.
  • Content Updates and Refreshes: Older content is audited and improved to stay relevant. This includes updating stats, improving keyword alignment, enhancing readability, and optimizing for new SEO standards to regain or boost rankings.
  • Content Distribution and Promotion: Content is promoted across organic and paid channels, such as email campaigns, social media, influencer outreach, and strategic backlink building. This increases traffic, generates shares, and enhances domain authority.

Content marketing services, while impactful on their own, are even more powerful when they’re aligned with a broader SEO strategy.

How Content Marketing Services Fit Into an Overall SEO Strategy

A strong SEO strategy is built on multiple pillars: technical optimization, authority building, and, critically, content. Here's how content ties into each:

1. On-Page SEO Optimization

Great content is meaningless if search engines can't understand it. As part of SEO services, agencies ensure that every piece of content is:

  • Structured with optimized H1s, H2s, and meta tags
  • Written with strategic primary and secondary keyword placement
  • Enhanced with internal linking to other important pages
  • Formatted for user experience (readability, mobile responsiveness, and fast loading)

Example: A blog about "How to Choose the Best HVAC System" might internally link to product pages, boosting SEO for commercial keywords while informing the reader.

2. Keyword Research and Content Planning

SEO agencies don't create content randomly. They use detailed keyword research to guide content creation based on:

  • Search volume and competition
  • User intent (informational, transactional, navigational)
  • Current trends and opportunities

This ensures that every blog post, guide, and landing page is laser-focused on terms that drive meaningful traffic and leads.

Example: Instead of guessing, an agency might find that "energy-efficient air conditioning installation" is a high-intent, low-competition keyword and plan a blog and service page around it.

3. Authority Building (Off-Page SEO and Backlink Strategies)

Content marketing isn’t just about your own website. Agencies also leverage:

  • Guest blogging: Agencies write high-quality articles for reputable third-party websites related to your industry. These guest posts typically include backlinks to your website, boosting your domain authority and exposing your brand to new audiences.

Digital PR campaigns: Agencies build relationships with journalists, bloggers, and influencers to secure media coverage, interviews, and mentions. This strategy not only increases brand visibility but also generates valuable backlinks from high-authority publications.

Infographic outreach: Agencies create visually engaging infographics based on valuable data or insights, then pitch them to media outlets, blogs, and resource hubs. Infographics are highly shareable, making them an effective tool for earning backlinks and broadening reach.

Content partnerships: Agencies collaborate with complementary businesses or organizations to co-create and promote content, such as joint webinars, ebooks, or research studies. These partnerships expand your audience, strengthen your brand authority, and create natural backlink opportunities.

These strategies earn high-quality backlinks that enhance a website’s authority, a major ranking factor for SEO.

Example: A well-researched article on "2025 Home Energy Efficiency Trends" might be cited by other blogs and news sites, building backlinks naturally.

4. Local SEO and Content Personalization

For businesses targeting specific regions, localized content is crucial. Agencies create geo-specific blog posts, city landing pages, and local service content, making content marketing a vital part of Local SEO.

Example: Instead of a general guide on furnace maintenance, an agency might create "Winter Furnace Maintenance Tips for Homeowners in Rochester, NY," targeting a hyperlocal audience.

5. Technical SEO Support for Content

High-quality content still needs a technically sound website. SEO services often include:

  • Schema markup for articles and FAQs
  • XML sitemaps that properly list all content
  • Structured data for blog posts and reviews
  • Site speed improvements for better content accessibility

This technical foundation ensures that Google can crawl, index, and rank all the content marketing work effectively.

Why Integrated Content and SEO Services Matter

When content marketing and SEO services are developed in isolation, businesses often experience:

  • Missed keyword opportunities
  • Poor rankings despite good writing
  • Valuable pages hidden due to technical errors
  • Weak backlink profiles

A unified approach, where content creation, optimization, promotion, and technical SEO are all part of the same strategy, ensures that every piece of content contributes directly to organic growth goals.

Choose a Content Marketing Service Provider That Understands the Full Picture

If you’re evaluating content marketing services, look for an agency that sees content as a strategic piece of your overall SEO ecosystem, not just a standalone deliverable.

At Manticore Marketing, we specialize in creating SEO-driven content strategies that perform. Our integrated SEO and content services help businesses generate more qualified traffic, build authority, and grow sustainably.

Ready to grow your online presence?
Contact us today to learn how a complete content marketing and SEO strategy can elevate your business!

Frequently Asked Questions: Choosing the Right Agency For Content Marketing Services

What should I look for in a content marketing agency?
Look for an agency with a proven track record of results, industry-specific experience, and a strategic approach to SEO. Ask to see case studies or performance metrics for past clients. A good agency will also provide a tailored content calendar and regular performance reporting.

How do I know if content marketing is working for my business?
Success can be measured through metrics like organic traffic, time on site, lead generation, keyword rankings, and engagement metrics (shares, comments, backlinks). A reputable agency should provide monthly reports and recommendations based on these KPIs.

Should I hire an agency or build an in-house content team?
Hiring an agency is often more cost-effective for small to mid-sized businesses because you gain access to a full team: strategists, writers, editors, and SEO specialists without the overhead of internal hiring. Agencies also bring broader experience and tools.

What questions should I ask before signing a content marketing contract?

  • What industries do you specialize in?
  • How do you approach keyword research and topic planning?
  • Will I have access to performance data and analytics?
  • What is your process for revisions and approvals?
  • Do you handle content promotion and backlink building?

How long does it take to see results from content marketing services?
Content marketing is a long-term strategy. While you might see early gains in traffic within the first 2–3 months, most businesses see substantial SEO impact and lead generation improvements around the 6-month mark and beyond.

Where Can I Learn More About SEO?

Here are some additional resources from Manticore to help you build a stronger content marketing and SEO foundation:

Our Latest Blog

Our Recent Blogs