June 18, 2024

9 ChatGPT Prompts to Improve Small Business Content Writing and Communications

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9 ChatGPT Prompts to Improve Small Business Content Writing and Communications

The more types of writing styles a small business owner can master to engage effectively with their audience, the more opportunities they’ll have to increase their business.

Using ChatGPT can give you a boost if you don’t feel confident about your writing or if you want to be more productive. It offers versatile and high-quality content quickly if you know how to prompt it for the content you need. 

Want ChatGPT prompts for images? See our 15 Prompts To Generate Better ChatGPT & Dall-E Images blog post.

This blog post looks at eight writing techniques and provides practical prompts to improve your content writing and communication skills.

One word of caution, while these techniques will help you improve the quality of content ChatGPT provides you should always edit the content before you send it or publish it. ChatGPT can still make mistakes about facts and sometimes provides incorrect URLs when you ask it to include reference links in its writing.

1. SEO Writing

SEO writing balances readability with keyword optimization to improve search engine rankings. 

This style is optimized for search engine performance by incorporating relevant keywords and phrases. This style is used for web content, blogs, and online articles, and is essential for improving your website's visibility on search engines.

ChatGPT Prompt: "Write an SEO-friendly article on 'Top 10 Digital Marketing Tips for Small Businesses,' incorporating relevant keywords and phrases."

Example: Digital marketing is crucial for small businesses aiming to compete in today's online marketplace. Here are the top 10 digital marketing tips to help you grow your small business:

  1. Optimize Your Website for SEO: Ensure your website is optimized for search engines by using relevant keywords, meta tags, and high-quality content.
  2. Leverage Social Media: Use social media platforms to engage with your audience, share content, and promote your products or services.
  3. Content Marketing: Create valuable and relevant content to attract and retain a clearly defined audience.
  4. Email Marketing: Develop an email marketing strategy to keep your customers informed and engaged.
  5. Pay-Per-Click Advertising: Invest in PPC advertising to drive targeted traffic to your website.
  6. Local SEO: Optimize your online presence for local search to attract customers in your area.
  7. Use Analytics: Track and analyze your digital marketing efforts to understand what works and what needs improvement.
  8. Mobile Optimization: Ensure your website is mobile-friendly, as many users access the internet through their mobile devices.
  9. Influencer Marketing: Partner with influencers in your industry to reach a broader audience.
  10. Regularly Update Your Content: Keep your content fresh and up-to-date to maintain your audience's interest and improve your search engine rankings.

By implementing these digital marketing tips, small businesses can enhance their online presence, attract more customers, and ultimately drive growth.

2. Informative/Expository Writing

Informative or expository writing is all about clarity, structure, and delivering factual information. 

This style is ideal for articles, reports, and educational content. It involves presenting information logically and coherently, ensuring that the reader can easily understand and absorb the content.

Unlike targeting SEO keywords directly, this style relies on a clear and informative writing style to impress readers.

ChatGPT Prompt: "Write an article explaining the benefits of content marketing for small businesses, including key statistics and practical examples."

Example: Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. For small businesses, this strategy can lead to significant benefits. According to recent studies, businesses that use content marketing see six times higher conversion rates than those that don't. Additionally, content marketing costs 62% less than traditional marketing and generates about three times as many leads. Practical examples include blogging about industry trends, creating how-to guides, and sharing customer success stories.

3. Persuasive Writing

Persuasive writing aims to convince the reader to adopt a particular viewpoint or take specific action. 

This style is commonly used in marketing materials, opinion pieces, and sales copy. Effective persuasive writing involves presenting compelling arguments, backed by evidence, and addressing the reader's needs and concerns.

ChatGPT Prompt: "Craft a compelling email persuading potential customers to try a new product or service, highlighting unique benefits and a limited-time offer."

Example: Subject: Unlock Exclusive Benefits with Our New Service – Limited Time Offer!

Dear [Customer Name],

Are you ready to take your business to the next level? We're excited to introduce our latest service designed specifically to help small businesses like yours achieve remarkable growth. Our [New Service] offers unique benefits that set it apart from anything else on the market:

  • Exclusive Features: Gain access to advanced tools and resources tailored to your business needs.
  • Cost-Effective Solutions: Enjoy significant savings with our competitively priced packages.
  • Expert Support: Benefit from personalized assistance from our team of industry experts.

For a limited time, we're offering an exclusive 20% discount to our valued customers. Don't miss out on this opportunity to elevate your business. Click here to learn more and sign up today!

Best regards, [Your Name] [Your Company]

4. Informal Writing

Informal writing uses a relaxed tone and conversational language, making it ideal for social media posts, blog comments, and any other communication where a friendly and approachable tone is appropriate. 

It often includes colloquialisms, contractions, and a personal touch to engage the reader on a more relatable level.

ChatGPT Prompt: "Write a casual social media post inviting followers to a live Q&A session about your new product."

Example: Hey everyone! 🎉 We’re hosting a live Q&A session this Friday at 3 PM to chat about our exciting new product, [Product Name]. Got questions? We’ve got answers! Drop your questions below or join us live. Can’t wait to see you there! 😊

5. Direct Response Writing

Direct response writing aims to provoke immediate action from the reader, such as making a purchase or signing up for a service. 

It is clear, compelling, and focused on a call to action, designed to drive conversions and prompt quick decisions.

ChatGPT Prompt: "Write a direct response email for a limited-time offer on our latest product."

Example: Subject: Limited-Time Offer – Get 20% Off Our Latest Product!

Hi [Customer Name],

We’re excited to announce a special limited-time offer on our latest product, [Product Name]! For the next 48 hours, you can enjoy a 20% discount on your purchase.

Don’t miss out on this exclusive deal – it’s the perfect opportunity to experience [key benefit] at a reduced price. Click the link below to claim your discount now!

[Link to Product]

Act fast – this offer ends soon!

Best regards,
[Your Name]
[Your Business]

6. Professional Writing

Professional writing maintains a formal tone and is suitable for business communications, reports, and formal emails. It emphasizes clarity, precision, and respectfulness, ensuring that the message is conveyed effectively and appropriately in a business context.

ChatGPT Prompt: "Write a professional email to a potential client, asking them to provide a payment amount owed to my company for services we provided."

Example: Subject: Invoice Payment Request for [Service Provided]

Dear [Client Name],

I hope this message finds you well. I am writing to remind you of the outstanding payment for the services we provided to [Client’s Company] on [date or time period]. We appreciate your prompt attention to this matter.

Details of the Invoice:

  • Invoice Number: [Invoice Number]
  • Date of Invoice: [Date]
  • Service Provided: [Brief Description of Service]
  • Amount Due: [Amount]

As per our agreement, the payment was due on [due date]. However, we have yet to receive the payment. We understand that oversights can happen, and we would like to resolve this matter as soon as possible to continue our positive working relationship.

Please arrange for the payment at your earliest convenience. If you have already sent the payment, kindly disregard this reminder. If there are any issues or concerns regarding the invoice, please do not hesitate to contact me directly so we can address them promptly.

Our preferred payment methods are:

  1. Bank Transfer: [Bank Details]
  2. Online Payment Portal: [Payment Link]

We value your business and look forward to continuing our partnership. Thank you for your immediate attention to this matter.

Best regards,

[Your Full Name]
[Your Position]
[Your Contact Information]
[Your Company Name]
[Your Company’s Website]

7. Narrative Writing

Narrative writing involves storytelling, engaging the reader through vivid descriptions, character development, and plot progression. 

This style is perfect for blogs, creative writing, and personal essays. By weaving a compelling narrative, you can capture the reader's imagination and create a lasting impact.

ChatGPT Prompt: "Write a blog post recounting a small business success story, focusing on challenges overcome and lessons learned."

Example: Starting a small business is no small feat, and [Business Name] is a testament to that. When [Owner's Name] first launched the company, they faced numerous challenges, from securing funding to building a customer base. The turning point came when they embraced content marketing. By sharing their journey through blog posts and social media updates, they connected with their audience on a personal level. One memorable campaign involved documenting the process of developing a new product, from initial concept to final launch. This transparency built trust and loyalty among customers. Today, [Business Name] continues to thrive, thanks to their commitment to storytelling and community engagement.

8. Technical Writing

Explanation: Technical writing requires precision and detail, making complex information accessible and understandable. 

This style is used for user manuals, technical documentation, and instructional guides. Effective technical writing involves breaking down complex processes into clear, concise steps, often accompanied by diagrams or screenshots.

ChatGPT Prompt: "Create a step-by-step user guide for setting up a new piece of software, including screenshots and troubleshooting tips."

Example: Setting Up Your New Software: A Step-by-Step Guide

  1. Download and Install
    • Visit our website and navigate to the [Software Name] download page.
    • Click the "Download" button and save the installer file to your computer.
    • Open the installer file and follow the on-screen instructions to complete the installation.
  2. Create an Account
    • Launch the software and click "Create Account."
    • Enter your details, including name, email, and password.
    • Verify your email address by clicking the link sent to your inbox.
  3. Initial Setup
    • Log in to your account and complete the setup wizard.
    • Select your preferences, such as language and notification settings.
    • Customize your dashboard by adding widgets and shortcuts.
  4. Troubleshooting Tips
    • If you encounter installation issues, ensure your system meets the minimum requirements.
    • Check your internet connection if the setup wizard fails to complete.
    • Visit our support page for additional troubleshooting guides and FAQs.

By following these steps, you can quickly and efficiently set up your new software, ensuring a smooth start to your experience.

9. Conversational Writing

Conversational writing mimics natural speech, making the content relatable and easy to read. This style is often used in blogs, social media posts, and informal articles. It helps create a connection with the reader, making the content feel more personal and engaging.

ChatGPT Prompt: "Write a personalized email to a client or prospect, introducing your services and expressing genuine interest in their business needs."


Hi [Client Name],

I hope this email finds you well! My name is [Your Name], and I'm reaching out because I think our services at [Your Business] could be a perfect fit for your needs.

We specialize in [specific service], and I've been following [Client's Business] for a while now. I’m really impressed with what you’re doing, especially [mention a specific aspect of their business you admire]. It’s clear that you’re passionate about [industry or field], and we share that same passion.

At [Your Business], we pride ourselves on delivering [benefit or feature of your service], and we believe it could make a significant impact on your business. Whether it’s [specific solution], we’re here to support you every step of the way.

I’d love to chat more about how we can help you achieve your goals. Are you available for a quick call next week? Let me know what time works best for you.

Looking forward to hearing from you!

Best regards,
[Your Name]
[Your Contact Information]
[Your Business Website]

Feel free to reply if you have any questions or if there's anything specific you'd like to discuss.

Warmest regards,
[Your Name]
[Your Position]
[Your Company]

Master These Writing Styles and Improve Your Business Communications

Mastering these eight writing styles with the help of ChatGPT can significantly enhance your content creation process. By experimenting with these prompts, small business owners can produce diverse, engaging, and effective content that resonates with their target audience and drives business growth. 

Start incorporating these techniques into your digital marketing strategy today and watch your content improve!

Looking for a marketing agency that understands content marketing for small businesses? Talk to Manticore Marketing today.

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