Google Ads
May 27, 2024

Google Ads for Plumbers: A Comprehensive Guide

Published By
Mike Scott
Reading Time
5 min

Often, most businesses scaling online rely on ads, and Google is one of the most popular platforms. For plumbers, Google Ads can be a powerful tool to attract new clients and grow your business. In emergencies, people are likely to turn to Google first to find immediate help, making it crucial for plumbers to have a strong presence on the platform. Additionally, potential clients often check local reviews to ensure they are hiring a reputable service provider, and Google is the primary source for these reviews. Therefore, having a well-managed Google Ads campaign can significantly enhance your visibility and credibility in the local market. However, getting started with Google Ads for plumbers requires a solid understanding of the platform and some strategic planning. Here's what you need to know to get started with Google Ads for plumbers.

Understand the Basics of Google Ads

Before diving into Google Ads for plumbers, it's essential to understand how the platform works. Google Ads is a pay-per-click (PPC) advertising system where you bid on keywords related to your services. When someone searches for these keywords, your ad can appear at the top of the search results. You only pay when someone clicks on your ad, making it a cost-effective way to reach potential customers who are actively looking for plumbing services.

To effectively use Google Ads, put yourself in the head of someone looking for services from you and start thinking about what they would be searching for rather than just focusing on the services you offer. Consider what phrases or questions they might type into Google, such as "emergency plumber near me," "affordable plumbing repair," or "24/7 plumbing services." This mindset will help you select the most relevant keywords and create ads that directly address potential clients' needs and concerns, increasing the likelihood of attracting clicks and conversions.

Identify Your Target Audience

Knowing your target audience is crucial for the success of your Google Ads campaigns. As a plumber, your target audience will likely include homeowners, property managers, and businesses in need of plumbing services. Understanding their needs and search behavior will help you create ads that resonate with them. For instance, if you specialize in residential plumbing services, your keywords and ad copy should reflect that focus.

Who you are targeting will also change the keywords you will be using. For example, homeowners might search for "home plumbing repair," while property managers might look for "commercial plumbing services." One important aspect to note is GEO targeting; you can target a specific radius around your service area. We recommend setting the max distance you are willing to travel, as there is no point in paying for clicks in areas you won't service.

However, you can bid lower on more out-of-the-way regions or regions in the middle of nowhere to add some more value to your callout. You can always charge more for these farther jobs. If it's 100% certain you won't service an area, don't include it in your targeting. But if there's a chance, more work is always better. This strategy ensures your ads are seen by the most relevant audience while maximizing the value of every click, potentially leading to higher revenue opportunities.

Keyword Research for Plumbers

Keyword research is a fundamental step in setting up Google Ads for plumbers. You need to identify the keywords that potential clients are using to find plumbing services. Tools like Google Keyword Planner can help you discover relevant keywords and estimate their search volume and competition. Focus on keywords that have a good balance of search volume and competition. Examples of effective keywords for plumbers might include "emergency plumber," "residential plumbing services," and "commercial plumber."

Here are some examples:

Basic Residential Plumber Keywords

  • Home plumbing repair
  • Residential plumbing services
  • House pipe repair
  • Plumbing system upgrade
  • Faucet installation
  • Home plumber near me
  • Drain cleaning

Commercial Plumber Keywords

  • Commercial plumbing services
  • Industrial plumber
  • Office plumbing maintenance
  • Commercial pipe installation
  • Plumbing contractor for business
  • Commercial drain cleaning
  • Plumbing system installation

Emergency Plumber Keywords

  • Emergency plumber near me
  • 24/7 plumbing repair
  • After-hours plumber
  • Urgent plumbing services
  • Emergency plumbing contractor
  • Quick plumbing fix
  • Immediate plumbing help

Create Compelling Ad Copy

Your ad copy is what will attract potential clients to click on your ad. It's important to create compelling and relevant ad copy that highlights your unique selling points. For plumbers, this could include emphasizing your experience, certifications, emergency services, or satisfaction guarantees. Make sure your ad copy is clear and concise, with a strong call to action, such as "Call Now for a Free Quote!" or "24/7 Emergency Services Available."

Make sure all your Headlines are 30 in length and Descriptions are 90. We normally suggest a minimum of 6 Headlines + 2 descriptions.

Tips for Creating Effective Ad Copy:

  • Highlight Experience and Expertise:
    • Trusted Plumbers 20+ Yrs
    • Certified Plumbers Now
  • Emphasize Emergency and Availability:
    • 24/7 Emergency Plumbing
    • Urgent Plumbing Repairs
  • Focus on Customer Benefits:
    • Affordable Rates Free Estimate
    • Satisfaction Guaranteed
  • Include Strong Calls to Action:
    • Call Now for Free Quote!
    • Contact Us Today Fast Service
  • Utilize Keywords in Ad Copy:
    • Home Plumbing Experts
    • Commercial Plumbing Free
  • Branded Headlines:
    • Your Company Name Trusted
    • Your Company Name Certified
    • Your Company Name 24/7
    • Your Company Name Repairs
    • Your Company Name Rates
    • Your Company Name Experts

Set Up Effective Landing Pages

Once someone clicks on your ad, they should be taken to a landing page that is relevant to the ad they clicked on. Your landing page should provide more information about your services and encourage visitors to contact you or request a quote. For plumbers, effective landing pages might include information about your services, customer testimonials, and a contact form. Make sure your landing page is mobile-friendly, as many people will be searching for plumbing services on their smartphones.

Speed is the most important factor, as the slower your page loads, the more likely people are to click off or "bounce" from your site. Ensure your landing page loads quickly to keep potential clients engaged and reduce bounce rates. Optimizing images, minimizing scripts, and using efficient web hosting can help improve your page load speed and user experience. You can use - as a speed test checker.

Monitor and Optimize Your Campaigns

Setting up your Google Ads campaign is just the beginning. To ensure its success, you need to continuously monitor and optimize your campaigns. Pay attention to key metrics like click-through rate (CTR), conversion rate, and cost per conversion. Use this data to make informed decisions about your bids, keywords, and ad copy. Regularly reviewing and adjusting these elements helps maintain and improve your campaign's performance.

The easiest way to do this would be through a reporting system. Google Ads management services for plumbers can provide expert guidance and support in this ongoing optimization. These professionals can identify trends, test new strategies, and refine your campaigns to maximize their effectiveness. By continually monitoring and optimizing your campaigns, you can ensure they are always performing at their best and delivering the best return on investment.

Take Advantage of Ad Extensions

Google Ads offers various ad extensions that can enhance your ads and provide additional information to potential clients. For plumbers, useful ad extensions might include:

  • Call Extensions
    • Example: "Call Now for Immediate Service – (555) 123-4567"
    • This extension allows users to call you directly from the ad, making it easier for potential clients to reach you quickly, especially in emergencies.
  • Location Extensions
    • Example: "Find Us at 123 Main St, Anytown"
    • Location extensions show your business address, helping local customers find you and improving your visibility in local searches.
  • Review Extensions
    • Example: "Rated 4.9/5 by 150+ Customers"
    • Review extensions highlight positive reviews from your customers, building trust and credibility with potential clients by showcasing your excellent service.
  • Sitelink Extensions
    • Example: "Residential Services | Commercial Services | Emergency Services | About Us"
    • Sitelink extensions add additional links to specific pages on your website, allowing users to navigate directly to the information they are interested in.
  • Callout Extensions
    • Example: "Free Estimates | 24/7 Emergency Service | Licensed & Insured"
    • Callout extensions provide additional text to highlight specific features or offers, making your ad more informative and appealing.
  • Structured Snippet Extensions
    • Example: "Services: Drain Cleaning, Pipe Repair, Water Heater Installation, Inspections"
    • Structured snippet extensions allow you to list specific aspects of your services, giving potential clients a clear idea of what you offer.

Using these ad extensions can increase the visibility and effectiveness of your ads, providing more opportunities for potential clients to engage with your business and choose your services.


Google Ads can be a game-changer for plumbers looking to attract new clients and grow their business. By understanding the basics, identifying your target audience, conducting thorough keyword research, creating compelling ad copy, setting up effective landing pages, and continuously monitoring and optimizing your campaigns, you can maximize your online visibility and credibility.

However, managing Google Ads campaigns effectively requires time, expertise, and ongoing attention. That's where we come in. Our team specializes in Google Ads management services for plumbers, providing you with the support and expertise needed to ensure your campaigns are always performing at their best. We handle everything from keyword research and ad creation to campaign optimization and reporting, so you can focus on what you do best—providing top-notch plumbing services to your clients.

Let us help you harness the power of Google Ads to take your

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