Google Ads
April 17, 2024

6 Reasons Why HVAC Companies NEED to be Google Guaranteed, in 2024

Published By
Reading Time
3 min

HVAC companies and contractors in Ontario, NEED to be Google Guaranteed in 2024 to compete in a saturated marketplace. 

With users increasingly relying on Google Maps local listings for nearby service providers, the Google Guaranteed program, which marks businesses with a distinct green badge, assures customers that their local service provider is legitimate and reliable.

Google Guaranteed Program which provides customers with legitimate and reliable Services
Google Guaranteed Program which provides customers with legitimate and reliable Services

Here are 6 reasons why all HVAC companies and contractors in Ontario, Canada, NEED the Google Guaranteed Check Mark in 2024:

  1. Enhanced Credibility and Trust: The Google Guaranteed badge signals to potential customers that you’ve been vetted and approved by Google. This process includes background checks for all technicians entering a client’s home and verification of licenses and insurance documentation adding a significant layer of trust for consumers considering HVAC services​ for their home or business.
  2. Consumer Protection with Reimbursement Promise: By being part of Google Local Services and obtaining the Google Guaranteed check mark, Google offers a reimbursement of up to $2,000 if customers are dissatisfied with the quality of work, booked through Google’s platform. This safety net makes customers more comfortable and willing to choose a Google Guaranteed contractor over others who do not have this badge​.
  3. Increased Visibility for Lead Generation: Being part of the program significantly boosts a contractor's visibility on Google searches through Local Services Ads, placing them at the top of search results, increasing their lead generation potential. This is especially relevant for the large proportion of consumers who use Google to find local businesses​. Contractors with the Google Guaranteed badge are listed in a prominent placement above standard Google search results significantly increasing visibility and driving higher quality leads, as these ads target users actively searching for HVAC services​ in their local area.
  4. Competitive Advantage in the Market: With dozens of options, in highly saturated markets and little time to make decisions, the Google Guaranteed badge is a clear competitive advantage. It confirms that a contractor has passed Google's rigorous screening process, including background checks and license verifications, which helps in building consumer confidence. The badge enhances the business profile and indicates that Google backs the contractor's reliability and quality of service​.
  5. Cost-Effective Marketing: Google Local Services ads operates on a pay-per-lead model. You only pay for 30-second or longer phone calls or messages driven specifically through the program. The Google Guaranteed program and its easy-to-use dashboard lead to greater control of budgets and a higher return on investment for marketing efforts. Contractors can set their weekly budget and adjust it at any time. Through the intuitive dashboard, you have control and can turn your ads on and off as needed.
  6. Quality Assurance to Customers: The badge is a testament to the contractor’s commitment to quality, passing Google's stringent verification process. Given the increased emphasis on online reviews and digital presence for home service businesses, including HVAC contractors, the Google Guaranteed program offers a way to stand out, ensuring that they appear as a trusted and verified option for homeowners and other customers looking for HVAC services​.

Manticore Marketing has Google Local Services experts on staff to help answer any questions you may have about the program. You can request an appointment with them using this link.

Our Latest Blog

Our Recent Blogs