Able Air is a large local business in a fiercely competitive market. Competing with many other local businesses as well as large national chains.

• Stalling Growth - Able Air had active campaigns on Google Ads and Google Local Services Ads, and was already following many local SEO best practices, but it seemed like growth was stalling.
• Fierce Local Competition - Competition in the area is fierce and they are up against national franchises as well as local competitors.
• High-Cost Keywords - Because of the high competition in the region, certain keywords, especially related to specific brands and competitors can quickly waste a campaign's budget.
• Untapped Traffic Sources - The company wasn't appearing prominently in local feature packs, which represented an untapped traffic source.
• Ambitious Goals - Despite the competitive landscape, Able Air aimed to be the most called HVAC company in their area and stand ready to tackle any job big or small for their clients

1. Google Business Profile & Local Services Ads Optimization - Manticore optimized Able's Google Business Profile and Google Local Services Ads to help the company be as visible as possible on maps and mobile searches. The improvements were immediately felt as Able gained organic search visibility and began appearing prominently in local feature packs, an untapped traffic source for the company.
2. Website Audit & SEO Improvements - The team audited and optimized the website to improve SEO results and conversion rates.
3. Campaign Structure Simplification - Manticore simplified the campaign structure and budget allocations for Google Search Ads and Performance Max Campaigns.
4. Strategic Negative Keyword Management - Because of the high competition in the region, certain keywords, especially related to specific brands and competitors can quickly waste a campaign's budget. Manticore focused on maintaining relevant negative keyword lists with clear and memorable messaging in ads to maximize performance.
5. Conversion Tracking & CRM Implementation - Not satisfied with resting on their laurels, Manticore continues to refine Able Air's customer acquisition process to drive even more value from organic and paid traffic. The team set up a CRM and CallRail as a way to measure conversion quality.

Results Details:

• 42% Cost Per Conversion Decrease - Within 6 months, cost per conversion on Google Ads decreased by 42%, making customer acquisition significantly more efficient.
• Record-Breaking Local Services Performance - Achieved a new monthly record of 106 Google Local Services Ads calls in June 2024, demonstrating dominant local visibility.
• 10X Organic Traffic Growth - Organic traffic increased 10 times year-over-year, showing the impact of SEO optimization and Google Business Profile improvements.
• Client Satisfaction & Ongoing Partnership - Business owner Cyrus Samimi praised the results: "Manticore Marketing has been a game-changer for our business! Their expertise in Google, SEO, and website management has taken our online presence to the next level."
• Continuous Improvement & Refinement - Manticore continues to refine Able Air's customer acquisition process to drive even more value from organic and paid traffic, with ongoing optimization of conversion tracking and lead quality measurement through CRM and CallRail implementation.