When Megan Espazito joined TechCXO as Marketing Manager, she faced the challenges familiar to many marketing professionals: being a one-person team with expertise in some areas but gaps in others. The company needed someone who could handle the full spectrum of marketing responsibilities, but certain critical skills, particularly in Google Ads, were outside her initial comfort zone.

Key Challenges:

• Knowledge Gaps in Critical Areas - While skilled in several marketing disciplines, Megan needed training and support in Google Ads, which was a core responsibility in her role.
• One-Person Marketing Department - As the sole full-time marketer at TechCXO, Megan needed scalable support to handle the breadth of marketing initiatives.
• Website Migration Complexity - A major website transition proved far more complex than initially anticipated, requiring specialized expertise and additional resources.
• Need for Strategic Partnership - TechCXO required more than a vendor relationship—they needed a true marketing partner who could adapt and grow with the organization.

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What began as a focused training engagement in Google Ads naturally evolved into a comprehensive marketing partnership. Manticore's approach centered on building Megan's capabilities while providing the bandwidth and expertise needed to scale TechCXO's marketing efforts.

1. Comprehensive Google Ads Training: Manticore provided hands-on training that transformed Megan from vaguely familiar with Google Ads to confidently managing campaigns as a core responsibility. The training was practical, applicable, and designed to build lasting competency.

2. Gradual Service Expansion: Starting with light support of a few hours per week, the engagement organically expanded to encompass website management, content creation, social media, and strategic planning—responding to Tech CXO's evolving needs.

3. Complete SEO Strategy Overhaul Led by Chris Isaacs, Manticore completely turned around TechCXO's SEO strategy, sharing expertise and implementing best practices that drove measurable improvements in organic visibility.

4. Website Migration Rescue: When the website transition became overwhelming, Manticore went above and beyond the original scope, working late nights alongside Megan to ensure deadlines were met and the migration was successful.

5. Strategic Sounding Board: Beyond tactical execution, Manticore became Megan's trusted advisor for strategic decisions, providing the perspective and expertise of a senior marketing team.

6. Custom Service Development: When TechCXO identified needs beyond Manticore's standard offerings, the team created new services to meet those requirements—demonstrating true partnership flexibility.

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Results Details:

• Building Internal Expertise - Megan gained complete confidence in managing Google Ads campaigns independently, with ongoing support available when needed. The knowledge transfer was so effective that Google Ads became one of her core competencies.
• Stress Reduction and Bandwidth Expansion - With Manticore's support, the challenges of being a one-person marketing team became manageable. The partnership significantly alleviated stress while expanding Tech CXO's marketing capabilities far beyond what a single person could accomplish.
• Complete SEO Transformation - Under Manticore's guidance, Tech CXO's SEO strategy was completely overhauled, delivering substantial improvements in organic search performance and visibility.
• Successful Website Migration - What could have been a marketing disaster became a successful transition, with Manticore going well beyond the original scope to ensure the project's completion. This effort solidified their indispensable role in Tech CXO's marketing operations.
• Relationship Evolution - The vendor relationship naturally evolved into a true marketing partnership. Manticore's team became integrated collaborators who work alongside Megan rather than simply fulfilling requests.
• Expanded Organizational Impact - The quality of Manticore's work and their professionalism led to organic expansion beyond the marketing department. Partners and other stakeholders at Tech CXO began requesting Manticore's involvement, leading to new opportunities and expanded responsibilities—not because of testimonials, but because the quality of their work spoke for itself.
• Cross-Continental Partnership - Despite being on opposite coasts—Megan on the west coast of the United States and Manticore in Canada—the working relationship developed into what feels like a friendship, characterized by comfort, trust, and mutual respect.

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