These Content Marketing Services Can Strengthen Your Overall SEO Strategy
Rob Elbaz
June 10, 2025
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When businesses think about growing their online presence, content marketing services often emerge as one of the most powerful SEO solutions available. Content marketing relates to the information available on your website to attract visitors. It is a core part of a larger SEO strategy that drives visibility, traffic, and revenue.
Explore how professional content marketing services from digital marketing agencies fit into a full SEO service offering and why a strong, integrated approach delivers better results than either strategy alone.
Marketing agencies will offer content marketing services that focus on creating, optimizing, and promoting valuable content such as blog posts, landing pages, videos, infographics, guides, and more, to attract, engage, and convert a target audience.
Content marketing services usually include:
Content marketing services, while impactful on their own, are even more powerful when they’re aligned with a broader SEO strategy.
A strong SEO strategy is built on multiple pillars: technical optimization, authority building, and, critically, content. Here's how content ties into each:
Great content is meaningless if search engines can't understand it. As part of SEO services, agencies ensure that every piece of content is:
Example: A blog about "How to Choose the Best HVAC System" might internally link to product pages, boosting SEO for commercial keywords while informing the reader.
SEO agencies don't create content randomly. They use detailed keyword research to guide content creation based on:
This ensures that every blog post, guide, and landing page is laser-focused on terms that drive meaningful traffic and leads.
Example: Instead of guessing, an agency might find that "energy-efficient air conditioning installation" is a high-intent, low-competition keyword and plan a blog and service page around it.
Content marketing isn’t just about your own website. Agencies also leverage:
Digital PR campaigns: Agencies build relationships with journalists, bloggers, and influencers to secure media coverage, interviews, and mentions. This strategy not only increases brand visibility but also generates valuable backlinks from high-authority publications.
Infographic outreach: Agencies create visually engaging infographics based on valuable data or insights, then pitch them to media outlets, blogs, and resource hubs. Infographics are highly shareable, making them an effective tool for earning backlinks and broadening reach.
Content partnerships: Agencies collaborate with complementary businesses or organizations to co-create and promote content, such as joint webinars, ebooks, or research studies. These partnerships expand your audience, strengthen your brand authority, and create natural backlink opportunities.
These strategies earn high-quality backlinks that enhance a website’s authority, a major ranking factor for SEO.
Example: A well-researched article on "2025 Home Energy Efficiency Trends" might be cited by other blogs and news sites, building backlinks naturally.
For businesses targeting specific regions, localized content is crucial. Agencies create geo-specific blog posts, city landing pages, and local service content, making content marketing a vital part of Local SEO.
Example: Instead of a general guide on furnace maintenance, an agency might create "Winter Furnace Maintenance Tips for Homeowners in Rochester, NY," targeting a hyperlocal audience.
High-quality content still needs a technically sound website. SEO services often include:
This technical foundation ensures that Google can crawl, index, and rank all the content marketing work effectively.
When content marketing and SEO services are developed in isolation, businesses often experience:
A unified approach, where content creation, optimization, promotion, and technical SEO are all part of the same strategy, ensures that every piece of content contributes directly to organic growth goals.
If you’re evaluating content marketing services, look for an agency that sees content as a strategic piece of your overall SEO ecosystem, not just a standalone deliverable.
At Manticore Marketing, we specialize in creating SEO-driven content strategies that perform. Our integrated SEO and content services help businesses generate more qualified traffic, build authority, and grow sustainably.
Ready to grow your online presence?
Contact us today to learn how a complete content marketing and SEO strategy can elevate your business!
What should I look for in a content marketing agency?
Look for an agency with a proven track record of results, industry-specific experience, and a strategic approach to SEO. Ask to see case studies or performance metrics for past clients. A good agency will also provide a tailored content calendar and regular performance reporting.
How do I know if content marketing is working for my business?
Success can be measured through metrics like organic traffic, time on site, lead generation, keyword rankings, and engagement metrics (shares, comments, backlinks). A reputable agency should provide monthly reports and recommendations based on these KPIs.
Should I hire an agency or build an in-house content team?
Hiring an agency is often more cost-effective for small to mid-sized businesses because you gain access to a full team: strategists, writers, editors, and SEO specialists without the overhead of internal hiring. Agencies also bring broader experience and tools.
What questions should I ask before signing a content marketing contract?
How long does it take to see results from content marketing services?
Content marketing is a long-term strategy. While you might see early gains in traffic within the first 2–3 months, most businesses see substantial SEO impact and lead generation improvements around the 6-month mark and beyond.
Here are some additional resources from Manticore to help you build a stronger content marketing and SEO foundation: