Customer Testimonial: Rose Lee from TechCXO on Building a Demand Engine with Manticore Marketing

In this testimonial, Rose Lee, Managing Partner and Fractional CMO at TechCXO, shares her experience working with Manticore Marketing and how the partnership has supported TechCXO’s demand generation strategy.

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With more than twenty years of experience working with marketing agencies, Rose has seen many different approaches to marketing execution. What initially stood out about Manticore was the ability to connect strategic thinking with hands on execution across multiple channels.

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Many agencies specialize in a single marketing discipline such as SEO, paid media, or content. While those capabilities can be valuable, they do not always connect into a cohesive strategy that drives growth. Rose explains that Manticore approaches marketing more like an operator, helping take strategy all the way through execution.

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The partnership with TechCXO originally began with SEO strategy and execution. Over time the relationship expanded to include paid media, demand generation testing, and broader collaboration around TechCXO’s go to market initiatives. Today the teams work together across several areas of demand generation including content strategy, SEO clustering, paid campaigns, and emerging AI driven marketing initiatives. This collaborative approach has helped bring multiple channels together into a more unified demand generation strategy. According to Rose, the combined efforts across SEO, paid media, and content contributed to a 122 percent increase in lead volume from one quarter to the next.

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Beyond the results, Rose emphasized the collaborative nature of the relationship. Rather than simply executing tasks, the Manticore team participates in strategic discussions and regularly brings new ideas to the table to help improve performance and test new approaches.

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As Rose’s work as a fractional CMO expanded across different organizations, she also began introducing Manticore to some of her own clients through white label collaborations. Many companies she works with do not yet have a fully built marketing team, so the ability to combine strategic leadership with reliable execution has been valuable. For Rose, the strength of the partnership comes down to alignment and trust. The teams share a similar mindset around growth and problem solving, which allows them to work closely together when supporting clients.

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As she describes it, strong partnerships like this are not easy to find. When strategy, execution, and collaboration come together, they create a foundation that helps companies move from opportunistic growth toward a structured demand generation engine.