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The landscaping industry is more competitive than ever. In 2025, homeowners and property managers aren’t just looking for the best price—they’re searching for trusted, highly-rated professionals online. If your local landscaping business doesn’t have a strong digital presence, you’re missing out on a steady flow of leads.
But here’s the good news: The right online local marketing strategies can help your landscaping company stand out, generate leads, and secure more high-paying projects. Whether you specialize in lawn care, hardscaping, or landscape design, these three digital marketing tactics will put your business in front of the right customers.
When someone needs a local landscaper, they don’t flip through the Yellow Pages. They open Google and type:
➡ "Lawn care services near me"
➡ "Best landscape design company in [city]"
➡ "Backyard patio installation cost"
If your business isn’t ranking on the first page, potential customers will hire your competitors instead. That’s why local SEO and Google Business Profile (GBP) optimization are essential.
Your GBP listing (previously Google My Business) is often the first thing potential customers see. A well-optimized profile improves your chances of appearing in the Google Map Pack, which showcases the top three businesses in local search results.
To improve your GBP ranking:
✔ Ensure your business name, address, and phone number (NAP) are correct
✔ Add high-quality before-and-after photos of your projects
✔ Post seasonal offers (e.g., “Spring Clean-Up Special – Book Now!”)
✔ Respond to customer reviews (Google favors businesses that engage)
💡 Pro Tip: Businesses with frequent updates and positive reviews are more likely to appear in Google’s top local search results.
Beyond Google Business Profile, your website should target location-specific keywords that match what customers are searching for.
Instead of generic phrases like “landscaping services,” focus on high-intent, local keywords such as:
✔ "Sod installation in Dallas, TX"
✔ "Tree trimming experts in Phoenix"
✔ "Custom garden design in San Diego"
👉 Action Step: Use tools like Google Search Console and SEMrush to track which keywords are driving traffic—and adjust your content accordingly.
While SEO builds long-term visibility, paid ads provide immediate results. Google’s Local Services Ads (LSAs) are one of the most powerful ways to get high-quality leads without wasting money on clicks.
✅ Prime placement at the very top of search results
✅ Pay-per-lead model (you only pay when a customer contacts you)
✅ Google Screened badge boosts trust with potential clients
✅ Call and message leads go straight to your phone or inbox
Unlike traditional Google Ads, LSAs focus on verified, high-intent customers who need landscaping services now—not just people browsing.
1️⃣ Complete Google’s verification process (including license & insurance checks)
2️⃣ Set your service categories and coverage area
3️⃣ Respond to leads quickly (fast responses improve your ranking)
💡 Pro Tip: The more positive reviews you have, the higher Google will rank your LSAs.
In addition to LSAs, landscapers should use Google Search Ads and Facebook/Instagram Ads to reach a wider audience.
✔ Google Search Ads help target specific services (e.g., “Custom paver patio in Austin”)
✔ Facebook & Instagram Ads showcase eye-catching landscape designs and seasonal promotions
✔ Pinterest Ads are great for targeting homeowners looking for outdoor design inspiration
👉 Action Step: Test different ad creatives (photos, videos, testimonials) to see what drives the highest engagement and conversions.
A well-planned content marketing strategy can set your business apart from the competition and build long-term trust with potential clients.
Homeowners often research landscaping services before making a decision. Be the expert they find first by answering common questions in blog posts.
Popular topics include:
✔ "How to Choose the Right Plants for Your Climate"
✔ "The Cost of Installing a Paver Patio in 2025"
✔ "5 Landscaping Mistakes That Can Lower Property Value"
💡 SEO Tip: Optimize your blog posts for voice search by using natural, question-based phrases (e.g., “What’s the best low-maintenance lawn alternative?”).
Video is one of the most effective ways to showcase your work. Platforms like YouTube, TikTok, and Instagram Reels are perfect for:
✔ Time-lapse videos of landscape transformations
✔ Behind-the-scenes of a hardscaping or lawn care project
✔ Quick DIY lawn care tips to engage potential customers
Landscaping is highly visual, making social media the perfect place to showcase your work. Homeowners turn to Instagram, Facebook, and Nextdoor for local recommendations—so make sure you’re visible.
✔ Post before-and-after project photos
✔ Engage in local Facebook groups & Nextdoor communities
✔ Encourage customers to tag your business in their posts
👉 Action Step: Schedule regular posts and interact with comments/messages to build relationships with potential clients.
If you want to scale your landscaping business this year, you need to:
✅ Rank at the top of local search results with Google Business Profile & SEO
✅ Run Local Services Ads & PPC campaigns to generate high-quality leads
✅ Create engaging content & social media marketing to attract and convert clients
By implementing these strategies, your landscaping business can secure more projects, increase revenue, and build a strong reputation in your local market.
🌿 Want expert help with landscaping digital marketing? Connect with Manticore Marketing and start building your online presence!
