Ad Guide: Troubleshooting Tips for Optimal Performance
Mike Scott
June 10, 2025
In the fast-paced world of digital marketing, running successful ad campaigns is crucial for business growth. However, even the most meticulously planned campaigns can run into issues. To help you navigate these challenges, we've created a comprehensive ad guide with troubleshooting tips to optimize your ad performance.
Flowchart: Troubleshooting Ad Performance
1. Not Enough Impressions
Solution: Fix Targeting
Review your audience targeting settings.
Adjust demographics, interests, and behaviors to reach a broader or more relevant audience.
Goal here is to increase the number of people you are targeting to.
2. Not Enough Clicks
Solution: Fix Ads
Evaluate your ad creatives for relevance and appeal.
A/B test different ad copies, images, and CTAs to improve click-through rates.
3. Not Enough Conversions
Solution: Fix Landing Page
Optimize your landing page for better user experience and clarity.
Ensure your landing page aligns with the ad's messaging and offers.
Make sure to A/B test for best performance.
4. Not Enough MQLs (Marketing Qualified Leads)
Solution: Focus on Quality Traffic
Refine your targeting to attract high-quality leads.
Consider targeting specific demographics or using remarketing strategies.
Review ad platforms and source of leads to narrow down what's bringing in quality and what's bringing in spam / unqualified leads
5. Not Enough SQLs (Sales Qualified Leads)
Solution: Review Sales and Marketing Alignment
Improve communication between your sales and marketing teams.
Align goals and strategies to ensure leads are properly nurtured through the sales funnel.
Review the handoff process for Marketing and sales.
Review follow-up sequences to ensure the leads are being kept warmed.
By following these troubleshooting tips and focusing on the areas that need improvement, you can enhance your ad performance and achieve better results for your business. Remember, continuous monitoring and optimization are key to success in digital advertising.
Keep in mind every business is different and while for some 100 clicks might be high and for others 10,000 conversions might be low. The main thing to focus on in any funnel design is ROAS (return on ad spend).
